Riyadh, Saudi Arabia – February 17, 2025 – Force Motors, a leading Indian automotive manufacturer, today launched its highly anticipated Urbania multi-purpose vehicle in the Saudi Arabian market. The launch event, held at the prestigious Marriott Hotel in Riyadh, was organized by Gulf Great Sands, the official importer of Force Motors vehicles in the Kingdom and an allied business of Bahwan International Group Holding (BIGH).

The event showcased the Urbania's innovative design, spacious interiors, and advanced features, highlighting its suitability for various applications, including passenger transport, tourism, and cargo movement. The launch emphasized the strong partnership between Force Motors and Gulf Great Sands, underscoring their commitment to providing high-quality vehicles and exceptional customer service to the Saudi Arabian market.

For more information on Force Motors in Saudi Arabia, visit their website at www.forcemotorsksa.com.

The launch event featured a dynamic program that included a welcome note by Mr. Paulo Fernandes, COO of Bahwan International Group Holding (BIGH), followed by a keynote address from Mr. Shyam Asnani, CEO. Mr. Praveen Karnavat, President of Force Motors, delivered a detailed presentation on the Urbania, highlighting its key features and benefits. 

The event was further graced by the presence of Mr. Abu Mathen George, Deputy Chief of Mission at the Indian Embassy in Saudi Arabia, who served as the chief guest and shared a message of support. The highlight of the event was the official product reveal and walkaround, giving attendees an up-close look at the Urbania. This interactive session allowed guests to experience the vehicle firsthand and learn more about its capabilities.