Patrol ‘NISMO’ launched in Oman
Nissan unveils Patrol NISMO showcasing ultimate essence of its ‘Innovation that Excites’ promise
Oman, April 6, 2016: Suhail Bahwan Automobiles (SBA), exclusive importers for Nissan range of vehicles in Oman, launched the world famous motorsport and road car performance brand, NISMO in Oman amidst media guests, heralding the next step in ‘Innovation that Excites’ for driving enthusiasts across the region.
In addition to launching the performance marque, Nissan also launched the Patrol NISMO. Recognizing that off-roading and motorsports are the life-blood of local driving enthusiasts, SBA believes the time is right to introduce the Patrol NISMO in Oman.
“NISMO is the ultimate essence of Nissan’s promise to deliver ‘Innovation that Excites’” said Samir Cherfan, Managing Director of Nissan Middle East. “We could not have launched NISMO in the region without including our most iconic model, the Nissan Patrol, in the range of NISMO vehicles. Bringing the high performance brand to the Middle East and launching the Patrol NISMO as a world premiere model is proof of our commitment to making thrilling driving experiences accessible to all our customers.”
With the region’s strong heritage in high performance vehicles and Nissan’s success in earning a reputation as a trusted motorsport brand, the Japanese auto-maker believes NISMO will resonate strongly in the Oman market.
“The dramatically styled Patrol NISMO, created by driving enthusiasts for driving enthusiasts is sure to set a new benchmark in the luxury SUV segment”, commented a senior official from SBA.
“Since we came to the region, Nissan has been building a strong and mature automotive brand, well known for exceptional quality, performance, innovation and reliability. Combined with our long history of success in motorsports and off-roading, we believe that the Nissan brand is in a unique position to offer the ultimate, thrilling experience with our all-new NISMO line-up,” continued senior SBA official.
While NISMO is already established and well-known in the world of motorsport, it is now being expanded to other markets as Nissan’s exclusive performance road car brand.
Firmly rooted in the spirit of pioneering Japanese maverick engineers, where innovative solutions are applied in bold and smart ways to challenge the norm, NISMO cars provide exciting driving experiences with motorsports-inspired aerodynamics and styling, enhanced handling characteristics and unmatched agility.
NISMO is an important part of Nissan’s long term product plan. The addition of NISMO is a key element of Nissan’s business expansion strategy based on successful motorsports heritage in the region. “The NISMO brand will be developed to a highly valuable, credible and desirable addition to our range and we are honored to bring the brand in Oman”, concluded the SBA spokesperson.
The Patrol NISMO model is designed with the NISMO DNA at its core, with motorsports-inspired aerodynamics and styling, enhanced handling characteristics and unmatched agility. Some of NISMO’s signature design marks include body kit with red striping and red highlights on door mirrors, making head-turning NISMO versions immediately recognizable.
Nissan believes the thrill of driving a NISMO model comes from the complete package – its premium design, enhanced steering and suspension resulting in an exceptional improvement in performance.
NISMO models feature advanced technologies developed and pressure-tested within the demanding motorsport arena. Compared to their respective standard versions, NISMO vehicles add aerodynamic design born in motorsport, superb handling, improved acceleration and sporty driving dynamics for an exciting drive.
NISMO was founded in September 1984 as a specialty company to support all motorsports activities of Nissan Motor Company (Nissan). Nismo is the performance brand for Nissan, and is one of the company's purveyors of innovation and excitement.
- Race-inspired version of Nissan's legendary SUV-Patrol
- 428 HP for exhilarating performance
- Torque improvement over 70% rev-range
- NISMO® 22" RAYS® forged-alloy wheels
- NISMO® tuned suspension using ‘Bilstein’ shock absorbers for improved handling and ride comfort
- Takumi tuned Engine
- Customized body reinforcements for precision steering & quick response
- Segment first Zero-Lift aerodynamic body kit
- NISMO® signature designed body kit
- NISMO® Sport tuned Power Steering
- NISMO® Bespoke designed interiors
Customer service excellence
Suhail Bahwan Automobiles over the years have institutionalized robust systems and people processes to continuously monitor and measure Customer Satisfaction levels at point of sale and Vehicle Service. This is done through periodic surveys with customers, analyzing key consideration factors for improving customer satisfaction and implementing them. Good reliable customer service has helped SBA to build a loyal following thus ensuring additional revenue streams and enhanced its reputation in Oman.
“When it comes to providing good service, the firms that are able to build strong relationships with their customers are more likely to maintain a solid core of enthusiastic supporters. Quickly resolving issues and going beyond customers' expectations encourages repeat business from patrons, and in many cases, we go further than that. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered, but also all the additional elements of service that they receive starting from the greeting when they enter a retail outlet”, a key SBA spokesperson opined.
A decade of promise
SBA is largely committed to supporting Nissan’s growth in the Sultanate through major emphasis on customer satisfaction and by providing world- class after-sales services in Oman. With a national network of more than 19 showrooms, 22 Service centers and 35 Spare Parts outlets, SBA has further built upon its legacy of trust, excellent customer service and providing value for money to each of its customers.
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