General Tire

The General Tire brand, headquartered in Fort Mill (in the U.S. state of South Carolina), can look back on a history spanning over 100 years since its foundation in 1915.From early on, the company has produced tires for all types of motor vehicles.

 Continental acquired the company in 1987. Today, General Tire delivers car, truck, and industrial tires to customers all around the world. It also equips 4x4 vehicles with special tires.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. 

In 2019, Continental generated sales of €44.5 billion and currently employs about 240,000 people in 59 countries and markets.

The tire business area has 24 production and development locations worldwide. Continental is a leading tire manufacturer and with approximately 56,000 employees achieved sales of €11.7 billion in this business area in 2019. Continental is a technological leader in the area of tire production and offers a broad product range for cars, commercial and purpose-built vehicles, and two-wheelers. Through continuous investment in research and development, Continental makes a significant contribution towards mobility that is safer, more cost-effective and more ecologically efficient. The portfolio of the tire business unit includes services for the tire trade and fleet applications as well as digital management systems for tires.

General Tire Range 

SBA introduced two patterns of General tires which are made in Europe and USA – ALTIMAX & GRABBER

ALTIMAX comes in 4 patterns ALTIMAX ONE, ALTIMAX ONE S, ALTIMAX COMFORT & ALTIMAX SPORT that primarily caters Passenger and Luxury car segment. General Altimax‘s new Passenger Summer line  provides a reliable performance for everyday driving with outstanding grip in dry and wet conditions and significantly improved thread life.

GRABBER offers 4 patterns GRABBER GT, GRABBER HTS-60, GRABBER AT-3 & GRABBER X-3 which are asymmetric state-of-the-art pattern design for fast and powerful SUVs/4x4 vehicles.

General Grabber keeps the very good performance of the Grabber HP/UHP and offers improved performance in safety, handling and comfort.

Grabber tires are the tough highway terrain all-season tires that provides the perfect synergy of comfort, durability and performance for light trucks, SUVs and crossovers.Both the patterns ALTIMAX & GRABBER comes with the RTM (Replacement Tire Monitor) technology that provides the user with a warning when the tire is worn and has to be replaced. Also The VAI (Visual Alignment Indicator) technology allows the user to check wheel misalignment to avoid irregular wear of the tires.